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In today’s digital age, social media is more than just a platform for sharing cat videos—it’s an essential tool for business growth. Here’s why it matters and how our Social Media Handbook for Small Business can help you thrive: Boosts Visibility: With billions of active users, social platforms like Instagram, Facebook, LinkedIn and TikTok help […]

Content marketing is more than just creating blog posts or social media updates—it’s a strategic approach to delivering value to your audience. What Is Content Marketing? Content marketing involves creating and sharing content—like blogs, videos, infographics, and more—to attract and retain a clearly defined audience. The goal? Build trust and drive profitable customer action. Why

Blogging isn’t just an outlet for creative expression—it’s a powerful marketing tool that can help customers find your business on-line and build trust with your audience. Here’s how: 1. Improves SEO Regularly publishing blogs packed with relevant keywords can help boost your site’s visibility on search engines. 2. Establishes Expertise Share your knowledge to position

Search Engine Optimisation (SEO) is the secret sauce that helps your business show up where it matters—at the top of search engine results. Here are simple, actionable steps to boost your visibility: 1. Focus on High-Quality Content Consistent, relevant, and informative content keeps users engaged and encourages them to return, boosting your rankings over time.

7 December 2021 Yes, social media is fast-paced and it’s all about being authentic and conversational. But it is also a space to represent your brand, an effective marketing tool and an online extension of your business. How you represent yourself and what you say on social media matters. Poorly cropped images, uninspiring graphics and

1 September 2021 Here at Kis Creative, we are fortunate to work with a diverse group of fantastic clients who create amazing products, services and experiences. And Hunter Valley Barrel Craft is no exception. Experienced in woodwork and the wine industry, Terry from Hunter Valley Barrel Craft creates the most beautiful timber serving boards, coatracks

30 August 2021 More and more of us are adding to cart and welcoming the warm ‘ding-dong’ of our doorbell when yet another delivery arrives. Australia Post has just released their August eCommerce insights report and the results are fascinating. We probably all guessed that we were shopping more online. We are in lockdown after

15 July 2021 There are certain colours we are drawn to. We like to wear them. Or eat them! They make us hungry. They make us smile or change our feelings about things. From a very early age, we select a very ‘favourite colour’. And often it becomes part of our identity. But what about

29 June 2021 It can be a short, sharp sprint to the buy now button or it may take a little more time to ponder the investment, compare prices and consider your competitors. Either way, what you don’t want is your potential customer stumbling – facing obstacles and experiencing hurdles on their path to purchase

6 May 2021 Just last week we were asked, “which businesses need marketing?” Our honest *hand on heart* answer is all businesses. All businesses need marketing – from start-ups to well-established companies, small through to large organisations, businesses with amazing reputations and those facing issues around public relations. Effective marketing can benefit all businesses. Now,